Do you want to establish an online presence for your business, giving you the potential to have followers that will buy your products? If so, then you’re in the right place. This article will go over how blogging can help you and your business succeed by building a virtual presence online.
Ensure that the titles of your blog posts are very catchy. Imagine that you are someone who is just browsing the internet and you see your blog post among thousands of others. You should ensure that your blog headline sticks out from the rest.
Blog often and blog smartly. A big mistake that many bloggers make is they do not keep it updated and use it on an infrequent basis. Those that have become interested in your blogs will lose that interest if you don’t provide new material on a frequent basis. You need to post at least once a week, and use a service, like Feedburner, to allow your readers to receive email notification of your new post.
Everything you do can end up being the subject of a blog. Take notes when you are away from the computer, if you stumble across an idea that may translate into a post. You want to always keep your eyes open for subject ideas. Writing is the easy part, it’s coming up with the initial concept that usually leads to writer’s block.
Make sure your posts don’t elicit the “It’s too long so I didn’t read it” response from your readers. Studies show that people stop paying attention more quickly when reading on the web than they do when reading print. For this reason, try to keep posts under 300 words or so. Some types of posts, such as scholarly articles, don’t suffer from this loss of attention of much as others, so know your audience.
If your blog posts are long, you need to make them easy to read by using headers. This will keep your blog easy to read and ensure that you get the maximum number of readers, even with your longer posts. Breaking up your articles is easy to do and will improve your blog’s readability.
If you are interested in creating a loyal following for your blog, choose a topic that you are interested in and know a lot about. Then stick to that topic for the most part. If you continuously offer content related to a specific topic or theme, readers will keep coming back to look for new information.
Use the first sentence in each paragraph to make the main point of that paragraph. This is an old trick in journalism, a trick from back in time when the point of an article was to actually provide information. Using this approach in your blog will facilitate the needs of those that like to skim a page for the most important content.
Your knowledge of blogging should now be good enough to the point where you can start up a blog for yourself, or improve what you are already doing. You want to create a blog that genuinely interests you though, the last thing you want to do is create a blog and talk about a subject that you have no interest in. Do what you like and people will listen because you’ll have true passion in your words.
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